How Lynxis Scaled Content and Streamlined Marketing with The Storygen
✅ Faster, cleaner content and design execution
✅ Streamlined HubSpot operations, email, and blog publishing
✅ One integrated partner for strategy, creative, and systems
“The turnaround is fast, the team is responsive, and I appreciate how flexible the engagement is.”
Background
Lynxis, led by Chief Commercial Officer Allen Thomas, is on a mission to bring clarity and innovation to a complex B2B space. Like many fast-scaling startups, their marketing needs were growing quickly — but their systems, content process, and vendors weren’t keeping up.
Before The Storygen, they relied on fragmented solutions: one freelancer for copy, another for graphics, another for strategy. Even full-service agencies felt slow and disconnected. Allen knew they needed a partner who could move faster, work smarter, and actually understand the big picture.
The Challenge
Lynxis came to The Storygen looking for a better way to scale content without the friction. Their challenges included:
🔹 Disconnected content creation and design workflows
🔹 Painfully slow turnaround times from past vendors
🔹 Lack of internal bandwidth for execution across platforms like LinkedIn and HubSpot
🔹 The need for strategic marketing guidance without hiring a full-time CMO
What they wanted was a true extension of their team — fast, flexible, and full-service.
The Solution
With The Storygen, Lynxis found exactly that. Through a tailored mix of services — Social Media Studio, On Design, and CMO Consulting — we became their plug-and-play growth partner.
Here’s what we delivered:
✅ A steady stream of high-quality LinkedIn content for both personal and business pages
✅ Quick-turn visuals, animations, and branded assets that matched Lynxis’ evolving aesthetic
✅ HubSpot setup and support: configuration, email campaigns, and blog publishing
✅ Strategic direction and hands-on collaboration through monthly CMO consulting hours
✅ A responsive, collaborative process that reduced revisions and sped up approvals
From brand storytelling to backend execution, we helped bring their marketing vision to life.
The Results
📈 Faster Execution: Content that used to take weeks now moves in days — without compromising quality.
🎯 Stronger Systems: HubSpot is now running smoothly, with emails and blog content published consistently.
💬 Less Editing, More Trust: Our team learned their tone and industry fast — meaning fewer revisions, more flow.
🤝 Full-Service, One Team: No more juggling freelancers. Lynxis now has one partner for strategy, content, design, and marketing ops.
“They’re a small, customer-centric firm that delivers a high quality of service. Turnaround is fast, communication is strong, and the flexibility to scale services up or down has been a game changer.”
Allen Thomas, Chief Commercial Officer, Lynxis
Key Takeaways
📌 From piecemeal to plug-and-play: Strategy, design, and systems now live under one roof.
📌 Execution that matches urgency: Creative work and content goes live faster, with less back-and-forth.
📌 A brand that feels cohesive: Social, email, blog, and video are all aligned under a unified look and tone.
Want a Team That Moves at Your Speed?
If you’re scaling a business and need real marketing execution — not more to manage — let’s talk. We’ll build with you.